Abbott Trade Show Guidelines

PROPOSAL:

Abbott Trade Show Guidelines

September - October 2014 | Prophet Senior Designer

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Abbott was in the midst of a brand refresh and asked the Prophet team to investigate how this new identity would manifest itself in the context of a trade show booth. Trade shows are a major touchpoint for Abbott's customers and consistent messaging and experience was critical to the overall brand transformation. 

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In my role, I translated the overall brand strategy to the context of a trade show and developed a brand guideline for this specific application. I also created three prototypical trade show booth designs to demonstrate brand activations and inspire the Abbott team's thinking. 

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Credits

Images Courtesy of the Client